Licensing exporting franchising contract manufacturing joint ventures and strategic alliances foreig

The most obvious drawback of Franchising and Licensing is that revenues are likely to be significantly lower than other market entry methods, as well as a possible lack of control over production and marketing.

Broadly speaking, they consist of: Partner Selection Issues Finding a suitable partner is critical to the success of any licensing or manufacturing joint venture arrangement.

We also discussed strategic alliances and its advantages and disadvantages. In many instances, a joint venture is treated as a subsidiary of the dominant parent. An article by Shafer describes how Abrakadoodle—a company that offers creative art classes for children in schools, day care centers, and community programs—established a strategic alliance with Binney and Smith, known for its Crayola brand art products.

After responses from potential candidates are obtained, conduct a financial and business reference check on the most qualified candidates. Firstly, it relates to the degree of involvement and coordination from the Centre.

Difference Between Licensing and Franchising

Better local market intelligence provided by indigenous joint venture partner. Concentration of resources towards production Little or no financial commitment as the clients' exports usually covers most expenses associated with international sales.

Advantages & Disadvantage of a Joint Venture

Receive your technical and marketing advice and know-how. Joint Venture or Wholly Owned Subsidiary. When selecting the right market entry mode for your business, there are many factors that need to be taken into consideration including: Third country location may also be helpful to take advantage to the friendly trade relations between the third country and the foreign market concerned.

Please allow 5 to 10 days for delivery. Licensee pays royalty or fees to the licensor. Patent rules vary from country to country, so it is important to consult a competent international patent and trademark attorney.

The firms are criticized because they join with governments in developing nations so that they can obtain cheaper labor in less-developed countries, thus lowering their production costs.

Modes of Entry into International Markets (Place)

Contact ISS to find out if Franchising or Licensing are the right market entry methods for your business. See all related question in international business environment. Turnkey projects allow firms to export their process technology where FDI is not permitted.

Foreign investment also entails political risks. • • • • • • • • • • • Exporting Licensing/Franchising Contract manufacturing Management contract Assembly operations Fully owned manufacturing process Joint ventures Countertrade Mergers and acquisitions Strategic Alliances Third country Choice of Entry Mode • Exporting • Licensing • Franchising • Contract Manufacturing • Joint ventures • Acquisitions • New wholly owned subsidiary.

Exporting • Indirect Exporting – Export management companies • Cooperative Exporting – Piggyback Exporting • Direct Exporting – Firms set up their own exporting departments Licensing Exporting Franchising Contract Manufacturing International joint ventures and strategic alliances Foreign Direct investment Note: These are placed in order from least to most for the amount of commitment, control, risk, and profit  · Joint Ventures and Strategic Alliances.

As economies become more globalized, more and more firms are participating in foreign markets. The most popular participation strategies include exporting, licensing, outsourcing, strategic alliances, joint ventures, and direct foreign The key strategies include licensing, exporting, franchising, contract manufacturing, creating international joint ventures and strategic alliances, and engaging in foreign direct investment.

Each strategy provides opportunities for becoming involved in. · The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions will heavily influence the firm’s other marketing-mix decisions.

Global marketers have to make a multitude of decisions regarding the entry mode which may include

Licensing exporting franchising contract manufacturing joint ventures and strategic alliances foreig
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Options for Competing in International Markets